• Sonos goes public

    Sonos was going public on Nasdaq and they wanted to make a big splash to announce it. So they asked us to create video content that provides a compelling, deeper look at how Sonos went about creating a new Nasdaq bell. We made a film that highlights the trials, errors, and ultimate success of remastering the bell. Brought to life through an authentic interview with sound designer Chris Jenkins and paired with stylized visual interpretations of each step. We also did a massive 13 locations - 55 screens Times Square takeover, introducing The Home Sound System value prop to New York City as if our audience knew nothing about the product. Having one visually arresting message really helped us stand out, using our iconic animation to tell that story.