dima
  • Flaxman type revival

    I was asked by the New North Press to concept a poster for their 'Reverting to type' exhibition featuring prints by letterpress print practitioners from around the world including Black Stone Press (Canada), Impost (Australia), Prensa La Libertad (Argentina), Yee Haw! Industries (USA), London based Mr Smith and more. I worked on a piece introducing the unique Flaxman type wood letters designed by Edward Wright, only available at Camberwell College of Arts. To increase mystery around the typeface I created a poster with the alphabet partly censored, asking people to make a move to the workshop of the college to see the complete set.
    I also produced a 'making-of' video with my friend Archie Mcleish from Strawberrymilitia.com, showing the production. In a technologically-driven world lead by industrial mass production, using this process in a new way means that we are not only preserving its relevance, but also giving it new life.
     
    Set of 20 posters. Letter-pressed on BFK Rives paper, signed and numbered.
    Presented at the "Reverting To Type" exhibition at the New North Press.
    Client: Personal