I was asked to work on the making of a complete new brand, including naming and creative identity. It was a privilege to be there at the start of the project, as the client chose my name: Unestablished. I quickly came up with symbols to illustrate the name, the double 00 for infinity that looks like the part of a chain and different monograms. They wanted to find a way to cross over the font nicely, to represent the beta aspect of the brand. My logo will now be used on all the future collections to be made in collaboration with fashion designers and some of the teaser items I proposed were produced and presented for the first time at the Bread and Butter Berlin 2014.