Beats - Fit Pro

DESIGN DIRECTION

Gen-Z have done away with idealized beauty standards and are rewriting their own rules to fitness for more flexibility. We needed to reinforce Beats Fit Pro as the leading fitness headphone by celebrating the new age of modern movement. By this insight, we were able to shift the perception so Beats isn’t just for athletes, but for everybody that moves.

We provided a distinct logo, inspired by Chlöe's "Flaunt" video, imbricating the line with details that evoke the idea of fit and the feeling of movement; Lock In Work Out. The logo was then utilized for internal usageand for the Seeding kits in three colorsways.

Campaign film

crediTS

Anomaly Los Angeles

Design Director: Benoit Ollive
Senior Designer: Ash Mendez
GCD: Jeremy Wirth & Caitlin Slack
CD: Sara Oakley & Melissa Wood
Creatives: Hannah Tutera & Shelby Guller