Hoka -
Together We Fly Higher

DESIGN DIRECTION

Running is often considered a solo endeavor. Something you do alone. For you and only you. But that couldn't be further from the truth. This global Hoka campaign is a declaration that together we go further, faster, and higher than we ever could alone. And it's a celebration of the extreme lengths our community goes to support our relentless pursuit of progress.

The campaign celebrates the powerful connection between runners and their crews. It’s all about those moments when the community’s energy pushes everyone further. Because authenticity is at the forefront of this campaign, the work look and feel is as real as the runners we captured and locations we shot in. Raw, gritty and observed with natural lighting and minimal retouching. 

Over the course of four years, I have been fortunate to work on the many iterations of the
“Fly Human Fly” system for Hoka. Here are a few highlights.

crediTS

Client: Hoka
Agency: Anomaly Los Angeles
Director: Loren Denis, Ian Barling
Production Company: Superprime, Supervision
Photographers: Dan King, Anthony Blasko, Benoit Ollive

Design Director: Benoit Ollive
GCD: Jeremy Wirth, Caitlin Slack
Creatives: Fede Munichor, Joaco Lynch
Producer: Miranda Kendrick