Starbucks - PSL

CREATIVE DIRECTION | DESIGN DIRECTION

Starbucks has been serving Pumpkin Spice Latte for more than 20+ years.
So it was about time we reclaim it as our own.

We launched a fall campaign pushing PSL as an icon. Giving it a strong new confident personality, showcasing a visually elevated and intimate experience of the drinks. Explaining less, feeling more.

The design of the campaign stripped out the assets to the necessary,
allowing us to reclaim huge placements in the city, leading with bold PSL inspired color and product stylized like never before.

The campaign can be seen across +100 assets all around America.

crediTS

Photographer: Peden+Munk
Drink Stylist: Callie Meyer
Produced by Laird and Good Company

Anomaly Los Angeles

Design Director: Benoit Ollive
Designer: Michael Auer
GCD: Caitlin Slack
Senior Art Producer: Madison Nauta
Business Director: Zach Hendrickson
Account Supervisor: Lauren Kelly
Account Executive: Damaryan Benton