KCCNY Rebrand and Art Show

THE SHOW

Found in Translation focuses on shedding light on the concept of literacy and translation, more specifically, on the cultural similarities and differences between Korean and Western countries via the use of language - both written and spoken - through typography and art. In this special collaboration with Stigma & Cognition New York (S&C New York), Found in Translation was commissioned by the Korean Cultural Center New York in celebration of International Literacy Day 2018 (September 8th, 2018), designated by UNESCO in 1966. At first glance, Korean and English may not bear much resemblance to one another as a language, but interestingly, the two languages converge when used in art, pop culture, and even colloquialisms. 19 Korean and 19 American/Western artists, both renowned and up-and-coming, have each created typographic artworks that are based on expressions that the two cultures share in common. At the exhibition, the two versions - an English version created by an American/Western artist and a Korean version created by a Korean artist - are displayed in pairs to create a juxtaposition that is both visual and semantic. The coupled works, whose literal translations in each respective language may not be identical, essentially carry the same underlying message and meaning. Through this juxtaposition, we celebrate the differences and similarities between two cultures and languages.

Exhibition on view August 16th to September 10th, 2018 OPENING RECEPTION: Thursday, August 16th, 2018, 6-9 pm Gallery Korea at the Korean Cultural Center New York

LOGO BRANDING

2019 also marked the Korean Cultural Center New York's 40th Anniversary, for that occasion I redesigned the KCCNY’s logo. The 40th Anniversary logo was inspired by the Korean flag: the circular red and blue taegeuk mark in the center surrounded by trigrams that symbolize the elements of heaven, earth, water, and fire. Bold bands of the trigrams wind together to form the “40” and the use of the red and blue colors mirror the taegeuk. As a whole, it embodies the spirit of harmony and movement, representing the 40 years past and the future to come.

crediTS

Art Direction, Branding and Artwork: Benoit Graphicfury Ollive
Curator: Korean Cultural Center New York and Korean Embassy New York