Masterclass “Today’s The Day” Global Campaign

ART DIRECTION | CREATIVE CONCEPTION

MasterClass is a space for anyone to learn and grow from the world’s greatest minds. Whatever it is, you want to learn, you can learn it from the person who does that thing better than anyone else.

This campaign is all about you who have an itch to do something but don’t exactly know where to start. How to start. Or when to start.  We’re seizing this pivot moment of soul-searching to show anyone who may be looking, that MasterClass is the place to turn their frustrations, doubt, and therefore idleness into action.

We created films in the middle of a global pandemic, reusing behind the scenes footage and trailer assets from the classes combined with expressive typographic animations that break the usual Masterclass format and guideline.

THE FILMS

PRINT AND OOH

In parallel we also ran OOH and printed media in the New York Times Magazine.

crediTS

Anomaly Los Angeles
Creative Director: Eron Broughton
Senior Art Director: Benoit Ollive
Senior Copywriter: Cori Johnson
Producer: Helena Miller
Animation and edit: ElasticTV
Retouching: Unreasonable