MASTERCLASS

ART DIRECTION | CREATIVE CONCEPTION

“THE WORLD COULD USE ONE OF YOU”

This year was a year unlike any other. As a result, the great awakening is underway. People’s hearts and minds are opening up to change, and they’re looking for a constructive place to focus them. MasterClass is an agitator, instigator, curiosity shaper with an opportunity to be on the tip of everyone’s tongues this winter because change is in the air. 

It’s hard to know exactly where to start. When you’re trying to become the person you were always meant to be. There’s not a manual. Or roadmap. And in fact, it’s not a destination at all. Which, makes everything a bit more confusing. But we think here is a good place to start. With the world’s best minds. Showing you the way by showing you their way. Bit by bit. Class by class. With the help of Spike Lee, Jane Goodall, and Alicia Keys. You just might find it. And discover a you, you’d never thought you’d find. 

And when you do. Which you will. Everything will change, not just yourself but the world around you. And when this happens, make sure you help someone else find it too. The world could use one of you.

We created 3 films and OOH to support that global campaign.

THE FILMS

crediTS

Anomaly Los Angeles
Creative Director: Cori Johnson, Conor Hagan
Senior Art Director: Benoit Ollive
Art Director: Jaye Thompson
Copywriter: Erin Kaupp
Producer: Helena Miller
Director: Jenn Nkiru
Editor: Sam Ostrove, Cabin Edit
Creative Producers: Helena Miller, Erika Madison, Lizzy Corriere