Sally Hansen Shetopia Brand Campaign

 

ART DIRECTION | CREATIVE CONCEPTION

 
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As first ever brand anthem for Sally Hansen, Shetopia is a film written, directed, shot, edited and produced all by women (and myself, hi!). Staring real self-made CEOs and founders, depicting their perfect world. I am still so grateful to have had acquired the team approval to work on this project as a man, this piece inspired a lot of new thoughts in my daily work approach and vision.

LONGFORM FILM

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SHORT FORM SOCIAL MEDIA ASSETS

 

WEBSITE RELAUNCH

Featuring the full brand film, bios on each influencer featured and Sally Hansen Story. 

 
 

crediTS

Anomaly New York
Creative Director: Ida Gronblom
Senior Art Director: Benoit Ollive
Senior Copywriter: Jane Cronk
Director: Natalie Rae