Sonos “You’re better than this” Campaign

ART DIRECTION | CREATIVE CONCEPTION

With the help or Portlandia director and creative, Jonathan Krisel, we drew a direct comparison between the ridiculous fails of Big Tech’s “smart” home, and the immersive listening experience of the Sonos home.

Other speakers just want to grab your attention, constantly interrupting you with reminders. It’s time to laugh at the demanding alerts, at the ubiquitous pucks, at the “smart” objects that aren’t particularly smart. You’re better than this. Listen better to the TV, movies and music you love with Sonos, the only smart home sound system you want to listen to.

Enough buying individual devices that all do different tasks. It’s time to stop trying to figure out what device does what. You’re better than this.

crediTS

Creatives: Benoit Ollive & Jane Cronk
Director : Jonathan Krisel
Editor: Louis-Philippe Charette
DP: Larkin Seiple
Production Company: Caviar